When meeting with a new client, we are often asked, “Why do I need an SSL Certificate? My website does not have an online store.”
Even if your not selling anything through your website, Secure Sockets Layer (SSL) certificates have become an essential aspect of modern-day website design and management. They not only provide protection and privacy for your website and its users, but also offer a crucial aspect of trust and credibility. In this article, we will delve into why having an SSL certificate is so important for websites and how it can benefit your business.
Improves Website Security
SSL certificates also provide an extra layer of security for your website. They can help to prevent unauthorized access, hacking attempts, and other security breaches. This is because SSL certificates use encryption algorithms that make it difficult for hackers to access or steal sensitive information. This helps to keep your website and its users safe from cyber threats.
Increases Trust and Credibility
Another important reason to have an SSL certificate is that it increases trust and credibility with your website’s users. When a website has an SSL certificate, a padlock icon appears in the browser address bar, indicating that the site is secure. This icon serves as a visual cue that lets users know that their information is being transmitted securely. Additionally, when users see the padlock icon and “HTTPS” in the browser address bar, they are more likely to trust the website and be more comfortable entering sensitive information.
Improves Search Engine Rankings (SEO)
Having an SSL certificate can also help to improve your website’s search engine rankings. Google has stated that websites that use SSL certificates will receive a slight boost in their search engine rankings. This is because Google views SSL certificates as a sign of website security and credibility, and it wants to promote these types of sites in its search results.
Having an SSL certificate is essential for any modern-day website. It provides protection for sensitive information, improves website security, increases trust and credibility with users, and can even improve your website’s search engine rankings.
If you have a Pittsburgh area business and your website doesn’t have an SSL certificate, now is the time to discuss your options with our team. Your website and its users will thank you for it!
If you have any questions, please contact us ›